Century Cars have been well established in the North West for over 25 years earning a great reputation for providing both corporate and wedding hire cars. Run by mother and daughter team, Janet and Jenny, the pair recognised that successful marketing of their corporate car services would help the business to expand and win new clients.
Company owner and Chamber Member Janet said: “We provide high quality, corporate transport for all business journeys, and we have worked for local and national companies.
“I’ve always worked on the theory that if it’s not broken don’t fix it, but now that Jenny has come into the business we are looking to grow. We’ve already started adding more cars to our fleet with the aim of attracting and securing new business.”
Through St Helens Chamber the pair accessed the Business Growth Programme funded, by the European Regional Development Fund (ERDF). They were able to meet with a specialist business adviser, and together, they drew up a plan to utilise digital marketing to promote their services and win new business in the corporate hire car sector.
“We initially approached the Chamber to exhibit at their annual business fair which allowed us to network and get our name out there.
“We then found out about the help that the Chamber offered and it made complete sense to take advantage of these services.
“We needed a strategy and a website in order to promote the Chauffer car service to support our plans for expansion.”
Through the Business Growth Programme, Janet and Jenny were put in contact with a Marketing Strategy Consultant and were given 12 hours of funded business support.
Janet explains: “The process of getting help from the Chamber was brilliant, and we were given help and guidance over where and how we could start to expand.
“We’ve worked with the consultant on our new website and it will be going live at the end of next month. The consultant has done a fantastic job for us, and once we started to work with him we had every confidence that he would deliver what we needed.
“We felt he really understood us and, more importantly, our business.
As a commitment to attracting more corporate clients and providing them with a professional service, Century Cars have added three new vehicles to their fleet and are now thinking about the future training needs of the business and will be making use of the opportunities provided by St Helens Chamber.
To find out more about Century Cars, email