Mayor and Mayoress open new babywearing gallery in St Helens

The new Joy and Joe babywearing gallery situated on Haydock Street in St Helens Town Centre is a modern showroom for all things babywearing. A creative space where parents enthusiastic about babywearing, natural and attachment parenting can visit to try out a beautiful array of stretchy wraps, woven wraps, ring slings and accessories.

His worshipful, the Mayor of St Helens, Councillor David Banks and the Mayoress, Councillor Jeanette Banks joined the founders and babywearing families as they officially opened the new gallery which seeks to promote babywearing and further encourage parents to bond with their little ones in St Helens and environs.

The former art gallery on Haydock Street in St Helens Town Centre is now a babywearing retail space created by Joy and Joe Baby, a multi-award winning babywearing brand and first prize winner of the prestigious venture further award by the University of Manchester.

The new Joy and Joe babywearing gallery currently stock different blends of Lancashire and Yorkshire woven slings including all cotton blends, triblends, and quad blends. The Joy and Joe baby brand is also a recipient of the gold nursery trader award and the bizziebaby award.

In addition to this, the new Joy and Joe babywearing gallery is hoping to become the hub of modern babywearing related activities in the Merseyside and beyond.

Dr and Mrs Osundeko, founders of Joy and Joe Ltd said “We are really excited to present a new space where customers get to experience the beauty of babywearing or baby/toddler carrying, something which our online website can’t fully deliver. We are pleased that we are finally open and we can’t wait for more families to come here to experience the modern, fun ambiance here at our new babywearing gallery. Many thanks to the families who joined us as we marked another memorable milestone in history of our eponymous British brand.

For more information, please visit their website:



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