Since launching in 2015, Davanti Tyres, based in Newton-Le-Willows, has quickly become a known and trusted tyre brand across Europe. After a global announcement of an exclusive partnership with English Premier League club Everton F.C last month, Davanti now announces an exclusive sponsorship of the German Augsburger Panthers ice hockey team.
August 2017 marked the launch of Davanti’s Wintoura range, consisting of four new winter tyre patterns. Davanti, throughout all their products, invests heavily in research, development, and testing before establishing their products and the Davanti Wintoura is no exception. Development of the Wintoura range has spanned the last two years and final testing was completed at Test World Oy, Finland earlier this year. The results of their stringent testing method means that the Davanti Wintoura performs across the whole spectrum of winter conditions, ideal for European roads.
After a successful and very promising introduction of Davanti’s Wintoura range into Germany, Davanti Tyres has joined forces with The Augsburger Panthers as their exclusive tyre partner for the upcoming season.
Augsburger Panthers, founded in 1878 hail from the German town of Augsburg, and base themselves at the recently modernised Curt-Frenzel-Stadion. The Panthers are Germany’s oldest ice sports club and have a long history of successful partnership activations. The Panthers are a founding member of Germany’s elite hockey league Deutsche Eishockey Liga and have been successfully playing within this league since 1994.
Davanti’s official partnership with the Panthers has been led by the company’s European Sales Director, Michael Eckert who completed the sign off with Managing Director, Martin Horber in early September 2017.
Michael, an Augsburg resident and long term ice hockey and Panthers fan says, “After successfully introducing the new Davanti Wintoura pattern line-up into Central European markets, I am proud to announce the cooperation with Augsburger Panther Eishockey GmbH. We consider this sponsorship as a suitable measure to promote Davanti Tyres brand in Germany, support our exclusive distribution partner and eventually boost my home town ice hockey team”.
Davanti delivers a fantastic range of products across the European market and is already emerging as a competitive option against more the established European tyre brands. With Davanti’s recent global announcement of gaining the highly sought after and prestigious TÜV SÜD mark of approval on their DX390, Davanti’s growing number of dealers in Europe continue to support and embrace their growth momentum.
Panther fans will see Davanti’s strong brand presence over the coming season with prominent rink-side advertising and advertising on the team bus.
“This partnership with Davanti Tyres is a big step forward and a special moment for the Augsburger Panthers. Davanti Tyres is an up-and-coming global tyre brand and our first partner based in the UK. We’re very happy that Davanti believes in The Augsburger Panthers as a strategic partner to help build the Davanti brand in Germany.
Martin Horber, Managing Director of The Augsburger Panthers, added “A special thank goes to Michael Eckert who heads up the sales and development of Davanti Tyres in mainland Europe, for assisting in bringing this very exciting commercial partnership to fruition.“