Customers At Heart Of Knauf Insulation’s New Brand Identity

Knauf Insulation, whose headquarters is in St Helens, has launched a new brand identity: ‘challenge. create. care’. The move is designed to underpin its customer-centric approach and commitment to driving innovation in the built environment.

Knauf Insulation is the UK’s leading insulation manufacturer creating energy efficient systems for buildings.

The new brand identity, which is being rolled out globally, reflects the business’ expanded aspirations and ambitious vision for the future, building on its successful past.

Vanessa Rae, marketing director at Knauf Insulation Northern Europe, said: “Our aim is to be the world’s most trusted insulation partner, providing high performance, smart insulation solutions and services for a better world.

“By challenging conventional thinking and working in real partnership with our customers and stakeholders, we will create innovative insulation solutions that go beyond energy efficiency and really change the way we live and build. We’re committed to leading this change across the industry; the new brand identity underlines our position and is a clear statement of intent.”

To support the introduction of its new brand identity, Knauf Insulation has updated and rebranded its website. The improved website contains the latest information and documentation to support customers, and is also easier to navigate.



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