Vimto and Levi Roots soft drinks manufacturer Nichols, who are headquartered in Newton-Le-Willows, is launching a sparkly slush and new flavours to help retailers drive sales.
The new products include Vimto Remix Watermelon, Strawberry and Peach and Levi Roots Coconut Mango and Chilli. Both flavours will be available to retailers in price-marked packs.
The company also announced that all of its brands will be exempt from the sugar tax when it enters the market from April 6th.
Nichols is also launching a new slush ice product, which will be available to convenience retailers from April.
Unicorn Starslush is a watermelon-flavoured slush, which contains glitter.
The launch taps into the frozen confectionery market, which has grown by 8.7% in the past year. Watermelon flavours have grown by 3.9%.
“This is a potential game changer,” said Jones.
“Watermelon is a firm favourite with consumers, particularly in the warmer months.”