Superbrand Status For Speedy Hire

Newton-Le-Willows based Speedy Hire is celebrating being recognised as a ‘Superbrand’ in the prestigious league table charting the UK’s strongest brands.

Established in 1977, Speedy is the UK’s leading tools, equipment and plant hire company, also providing training, testing inspection and certification services, as well as product and consumables sales. Speedy operates in the UK construction, infrastructure, industrial, utilities, events and facilities management markets, and in the Middle East and Kazakhstan.

First published in 1995, the Superbrand ranking is managed by brand evaluation and auditing consultancy, the Centre for Brand Analysis (TCBA), in collaboration with US-based data consultancy, Research Now SSI. The index’ annual release considers as many as 2,500 votes from the British public, judging over 1,500 brands across 78 categories. Each vote is asked to consider three principle aspects – quality, reliability and distinction – to determine a brand’s classification as a Superbrand.

Superbrands commission independent research and their annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers. Their definition of a superbrand is as follows: “A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.”

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