On our travels we come across interesting articles and advice that we feel might be of interest to small business owners. Also be sure to check out the latest St Helens Business News
How to Build a Facebook Ad Funnel
Do you want more conversions from your Facebook ads? Wondering how funnels can help improve conversions? Find out how video-based funnels create micro-conversions, and discover how to nurture prospects using a Facebook ad funnel.
How to Use a Content Scorecard to Publish Better Blog Posts
Want to replicate the success of your best-performing blog content? Wondering how to review and rate content for quality and value? Learn how to develop and use a content scorecard to ensure the content you publish consistently meets your quality standards.
Cybersecurity: The evolving threat
3 Ways to Be Financially Resourceful When Starting a Business
If you’re starting a business, chances are you’ve already realized you need to be financially resourceful in order to make it. This is especially true in the first couple of years and if you plan on bootstrapping.
How to Get Your Website Featured in the Google Answer Box
What’s the one place in Google’s search results that’s better than the number one result? The Answer Box, also known as the featured snippet. Why? Because it brings people to directly to your content – serving as a teaser that sends them directly to you.
SEO Myths & Why You Must Drop Old SEO Habits
Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true or effective.
Master Multichannel Marketing With Facebook Ads by Brett McHale
Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success.
Giving Feedback at Work: When, Why, and How
The ability to deliver feedback is a critical part of a leader’s ability to develop the employees they lead. Without feedback, employees don’t have the information they need to improve performance or develop their careers. This, in turn, can lead to lower engagement with work, increased turnover, and reduced productivity for the organization as a whole.
How to Create a Content Distribution Strategy That Gets Results
How to Analyze Instagram Stories With Instagram Insights
Are you using IG Stories in your marketing? Find out how to use metrics and key performance indicators from Instagram Insights for Stories to improve your marketing.
How to Schedule Instagram Posts: The Complete Guide
As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide. But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram.
Instagram Shopping launches in UK and lets entrepreneurs tag products for sale
Lorna Bladen reports on an exciting new Instagram feature that has the potential to boost your sales via social media.
How to Create a Facebook Ad That Works With WhatsApp Business
Do your prospects and customers prefer WhatsApp to Messenger? Learn how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click.
How to Use a Facebook Messenger Bot for Lead Scoring Prospects
Are you using Messenger bots in your marketing? Wondering how scoring leads can help you deliver more effective messaging to your subscribers? Discover how to add an automatic lead score system to your Facebook Messenger bot.