On our travels we come across interesting articles and advice that we feel might be of interest to small business owners. Also be sure to check out the latest St Helens Business News
How to Combine Facebook Ads and Content for Better Results
Want to optimize the content in your FB ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, our expert explains how to create content and calibrate your budget for each phase of the customer journey. You’ll also learn how to lower your ad spend.
VAT reclaim queries: Busting the four biggest myths
Finding out competitor pricing
I want to make sure my products are priced appropriately. What’s the best way to identify what I should be charging customers?
20 things you should be doing on LinkedIn
LinkedIn guru Luan Wise shares her best practice tips to help you get more out of the networking site.
Key 2018/19 tax dates for your diary
Get a handy schedule of the tax deadlines for the coming year with our downloadable infographic.
How to Use Instagram Type Mode in Stories
Want more ways to make your IG stories stand out? Have you explored the font tools in IG’s Type Mode? Learn how to edit the colors, backgrounds, and alignment of text in your stories.
How to Create a Facebook Local Event for Your Business
Do you market a local business on FB? Have you heard about the Local app? Learn how to use Facebook Local to create events that drive in-store foot traffic.
13 Social Media Marketing Tips You Can Use Today
Social media marketing keeps getting harder. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get interaction on my business page? How do I stand out in the crowd? And more.
How to Develop a Content Marketing Strategy (Step by Step)
Having a content marketing strategy is crucial to the success of a website. Whether you run an eCommerce shop or a personal blog, you need to have a strategy behind the type of content you’ll publish on your site.
National Cyber Security Centre finds increase in criminal online attacks against UK firms
How to Manage and Analyze Your Social Media Marketing in one dashboard
Looking for a tool to show you performance metrics from multiple accounts in one place? Find out how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels.
How to Use 4 Twitter Analytics Tools to Improve Twitter Ad Performance
Looking for tools to improve Twitter ad targeting? Discover four tools to help you research and build better-targeted Twitter advertising campaigns.
Ultimate Guide to Small Business Content Marketing
How to Simplify Social Media with Automated Marketing
Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active. As your campaign matures, it gets harder to keep under control. At some point, you’ll realize that you don’t have enough time to interact with followers, create content, and monitor brand mentions all on your own.
5 Ways Every Small Business Can Get Its Social Media Presence Up to Speed
Has it been awhile since you last reviewed the content shared on your company social media accounts? Maybe you established your Facebook and Twitter handles a few years ago, but have left them largely dormant since. Or maybe you’re on a tight budget and struggling to create content that gets noticed with audiences now than you were once able to with a bit more money.
The Perfect Press Release: A Guide for Startups, a 4-Minute Read
Here are some quick press release tips for small businesses and startups. I’m proud to say that I’ve had some phenomenal endorsements for my press release writing and issuing skills. A writer from the San Francisco Chronicle once told me that my press releases, which were actually IBM’s not “mine” were the best he had ever read. Yes, the best.