EasyTots takes first steps to exporting down under

EasyTots, a St Helens-based baby product manufacturer, is looking to expand its business to Australia after experiencing exporting success in South Korea and across the EU.

The company’s flagship product, the EasyMat, was designed in 2016 by Helen Davies as a solution to her daughter’s messy eating habits. The feeding suction plate encourages weaning babies to independently feed with less mess.

The company began trading overseas six months ago after receiving global enquires through its website. Shortly after, EasyTots started working with advisers at the Department for International Trade (DIT).

DIT supported EasyTots on trade missions to Hong Kong and Germany, set-up meetings with key buyers and distributors and helped the business identify new overseas markets. Export sales to South Korea now account for a third of the business’ export turnover.

EasyTots is now in talks with Australian distributors, with hopes of getting EasyTots products in stores within the next 12 months.

Helen Davies, founder of EasyTots, said: “Parents are increasingly favouring a baby-led weaning approach for their children, which is a trend we are noticing internationally. Providing products that make it easier for babies to feed independently throughout the weaning stages from six months to age three is a market we’re keen to show our expertise in.

“In-line with this trend, we started to receive overseas enquiries so decided we wanted to export. We approached DIT and this move proved to be invaluable for our business. DIT supported us on trade missions, advised us on making changes to our packaging so it was multilingual and helped us to ensure our products met different health and safety standards across the various countries.

“We found that with the support of DIT, exporting doesn’t have to be difficult. If we can do it, other businesses can too.”

Paul Stowers, Acting Regional Director at the Department for International Trade North West, said: “EasyTots is a great example of a small, new business showing that exporting on a global scale is possible. What they have achieved in just six months is very encouraging and I hope other local businesses can see the potential benefits exporting can bring.

 “It doesn’t always come without its challenges though. From translating instructions into different languages to ensuring your products meet the regulations of new markets, there are various factors that need to be considered.

“However, businesses don’t have to go it alone as we’re here to provide support. We have a team of International Trade Advisers based across the North West on hand to help firms navigate new territories and overcome any barriers, and I’d encourage anyone interested to get in touch.”

Check out the EasyTots product range


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