How Firebox is using its gift guide to inspire online shoppers

If you’re struggling to find the perfect gift for that weird uncle you only see once a year – don’t worry.

Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.

But are these features really that helpful? Or are they just a way of fleshing out email editorial or pointing you towards the most expensive items online?

We reckon Firebox has got it nailed, helping you find just the right gift.

Firebox is a brand that’s been built around the premise of gift-giving.  I mean, you might buy a bottle of scorpion-infused vodka for yourself… but you’re probably more inclined to get it for someone you mildly dislike.

The Firebox Gift Finder is a simple feature but it’s very effective.

Choose their gender (or not at all)

How much do you love them (aka what do you want to spend)

What are they into

And hit the button and voila……. Lots of great gift ideas!

OTHER WAYS TO SHOP

SUMMER SHOP

NEW STUFF

TOP 50

REFER-A-FRIEND & EARN £5

GIFTS FOR HIM

GIFTS FOR HER

STUDENT DISCOUNT! 10% OFF

 

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here