What is Amazon Prime Day? Here’s how you can get involved in the huge annual discount event for 2018

Everything you need to know about Amazon’s biggest annual sale event – from best deals to look out for to how to sign up for Prime membership

Online retail giant Amazon’s huge 24-hour Prime Day sale will begin soon.

Hundreds of thousands of major reductions are expected across all product categories, but most notably on tech and electrical items.

Prime Day is Amazon’s summertime version of Black Friday, the big difference with Amazon Prime Day is that it’s exclusively for paying subscribers of the premium Prime membership.

As with previous years, the event will only be available to those sign up beforehand, with customers having the option of paying £7.99 a month or £79 annual fee.

Shoppers can also sign up for the 30-day free trial and still get access to all Prime Day deals.

But if you choose to go via this route, remember to cancel your membership before the 30-day trial ends to avoid being billed the full £79 annual fee.

When is Prime Day 2018?

Amazon Prime Day sale will kick-off on Monday 16th July at midday and run until midnight on Tuesday 17th July.

Is Prime Day worth signing up for?

Amazon’s competitive nature means its prices – particularly on tech – are often cheaper than rivals.

In 2016 the main event was preceded by a seven-day build up which boasted 100,000 reductions on products worldwide. That year Amazon slashed the price of its own-branded items, with the Fire tablet reduced down to £34.99 and the Fire TV stick dropped to £19.99.

In 2017 the Amazon Echo and Echo Dot speakers were both were reduced, so who knows which devices will be put on sale for this year.

Where to find all the deals?

Ttrawl Amazon website’s deals page for all the latest deals and offers.

Here is where shoppers will find thousands of offers included with Prime and also start watching deals in advance of when they go live.

New deals will start as often as every five minutes for the next 30 hours straight, but will only be available while stocks last. So catch them while you can.

What is Amazon Prime?

Launched in 2007, Amazon Prime is a premium membership programme that offers shoppers a huge range of additional benefits, discounts and promotional deals.

Perks include unlimited one-day delivery, streaming of 15,000 movies and TV episodes, and access to 800,000 Kindle books for £79 a year – or £7.99 a month.

Can I get student discount on Amazon Prime?

You can indeed. Amazon Student offers a six-month free trial of Prime, including all the services bar ebook lending, and 50% off Prime membership if you want to continue after the trial expires.

You’ll need to have an email address from a recognised institution to qualify. Registration takes around 10 minutes.

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