Davanti Tyres, based in Newton-Le-Willows, is further reinforcing its partnership with leading football club, Everton with the launch of a new video game FIFA 19. The game has already become quite popular and will make an ideal gift for the festive season. Davanti Tyres is entering the second year of its partnership with the Premier League side Everton Football Club. Gamers get a truly immersive experience with the new FIFA 19 game.
When players of the video game visit Goodison Park, the home of Everton, Davanti ads will play prominently, just as they do at the real ground. All of this is rendered in incredible 4K.
Commenting on the partnership with Everton, Sean Maddocks, Davanti Sales Director for the UK and Ireland, said that the first year of our Everton partnership has proved to be truly incredible. Having such a renowned partner helped to a significant extent to promote brand awareness and Davanti was able to establish itself as a serious player in a competitive tire market.
Thus, it made sense to further extend that connection and developing a video game like FIFA 19 seemed to be the best way. In line with the latest trends in the media and advertising market shifts, Davanti is choosing to target its activity in the places where people are, rather than where they are expected to be.
Maddocks said, “Across all platforms, FIFA consistently breaks sales records – last year’s game sold more than 24 million copies worldwide. As a brand which is currently sold in 45 countries and growing, working with a partner in Everton with a global presence, the opportunity to reach that audience through this medium is incredible.”
Davanti is planning the launch of several new products like the all-terrain Terratoura in 2019 and customer loyalty is building up as those who initially bought Davanti tires need to replace their tires and have started returning to the brand. Hence, it is crucial for the manufacturer to increase brand awareness in 2019.
“We have a strong UK dealer network and have forged an impressive international presence since we launched in 2015,” said Sean. “But we are competing against some big established brands in the industry and we need to work hard to disrupt the market and work our way into the consumer consciousness.
“With FIFA, I think we’ve scored the goal of the season.”