Ena Shaw launches new home furnishing brand

Britains’s premier independent curtain and blind manufacturer, Ena Shaw, based in St Helens have announced the launch of their new home furnishings brand: Tru Living

Developed with retailers in mind, Tru Living offers five curated collections of high quality ready-made curtains, roller blinds, cushions and lampshades, all to be manufactured at the company’s 85,000sq ft premises in St Helens.

The five Tru Living, collections are: Urban, Country, Festival, Stratus and Scandi, and will be launched at this year’s Spring Fair trade show.

Ena Shaw Commercial Director Steven Ross, said: “Tru living has been designed to encourage add-on sales by offering a comprehensive design solution for peoples’ homes.

“Our in-house design team have curated five beautiful collections of products, which reflect classic, modern and retro interiors themes.

“It will allow customers to bring a complete ‘look’ to their interiors but give them enough options to still be creative in making it personal.

“For retailers it eases the journey from a single cushion purchase to a whole room makeover, without the need for any specialist knowledge. Tru Living will offer affordable luxury.”

Cushions and curtains will be 100% cotton, with curtains in nine sizes and a choice of pencil pleat or eyelet headings.
Roller blinds come in five widths, digitally printed in house on a standard or blackout base cloth.

Steven added: “There is also an option to buy made-to-measure products such as Roman blinds through our Curtain Express brand, which has access to the same fabrics as the Tru Living Collection.”

Founded in St Helens in 1932, Ena Shaw is the UK’s premier soft furnishing manufacturer.

The family-run business offers bespoke and ready-made products – including curtains, blinds, lampshades and cushions – across its three soft furnishing brands: Curtain Express, Tru Living and Montgomery.

Working with a network of independent retailers across the UK, Ena Shaw is a champion of the British high street and has its own lifestyle shop,


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