Seneca invests in Queen’s Award-winning textiles firm


A Queen’s Award-winning textiles business has become the first investment by Haydock-based Seneca’s private equity division after it took a seven-figure minority stake.

Whyte & Ivory is a global wholesaler of curtain linings and blackout fabrics for use in both domestic and commercial markets. Founded in 2008, it has since established itself as an important link in a supply chain that typically starts in Asia.

The business is led by husband and wife team Peter Hamilton and Anne Collins, who identified a space in the European and US markets for an independent importer and distributor of textile commodities.

It secured a Queen’s Award for Enterprise in the International Trade earlier this year.

The investment has allowed the shareholders to realise some of the value they had built up in the business and will see Seneca provide ongoing board level support to help bring the company’s ambitious business plans forward.

“Seneca’s industry knowledge and understanding of the dynamics of a family run business makes us sure we’ve found the right partner,” said Hamilton. “They bought into our vision and ambition for the business, right from our first meeting.”

The transaction was led by Andrew Stubbs and Paul Leyland from Seneca’s Haydock head office.

“When we launched in late 2018, we had a clear idea of delivering private equity investment into smaller businesses in the North,” said Leyland. “This transaction is a great example of what our funds can be used for.”

Seneca Partners was advised by Hill Dickinson and Kilsby Williams. Whyte & Ivory was advised by Grant Thornton and Shoosmiths.


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